LO2 - Multi Platform Distribution Methods

How are the radio shows distributed to the target audience?

BBC Radio Ones primary method of reaching out to their audience is through an internet website that houses all of their material. This is arguably one of the simplest ways to listen to the radio show because all you have to do is type BBC Radio into the Google search bar and it should pop up. Another way it targets its target demographic is through a mobile app of BBC Iplayer which homes all of the BBC channels.In addition to this, they reach out to their audience via radio, with the audience being able to access it on the frequencies ranging from 97-99 FM. These radio stations can be accessed through the BBC Iplayer app on your phone, a real radio, or by searching for the channel on television.

They categorise listeners into groups depending on several characteristics such as demographic data in order to deliver their radio programmes to the intended audience. This means that age, gender, language, geography, tastes, hobbies, lifestyle, race, ethnicity, and education are all factors. It assists the BBC to choose which content each section of their audience wants, allowing them to deliver their content to those who are interested in it.

How do they use multiple technologies and technological convergence to do this?

They employ technological convergence to reach a wider audience by integrating two separate technologies, such as radio and phone, to reach customers. This implies that instead of having many devices to listen to the radio, you only need one phone with the BBC app downloaded. People can also listen to it on their phones by listening to it on the BBC website. This means that consumers will be able to tune in and listen with only one piece of technology.

However, the manner in which they utilize certain technologies may differ. The contrast between using a phone and then accessing a website is a good example of this. You can tune into the radio on your phone and listen to it as much as you desire, which is far more practical and convenient than using a traditional radio that you can't carry around with you. If you were to listen to it on a radio you would not be able to choose the type of content to listen too however if you were to access iton the app or website then you can listen to shows which have occured throughout the week and that are not only live.

Where can audiences access the radio shows from? 

One way is that they can listen to the radio station by visiting the BBC Radio One website. On the internet, users can browse a lot of the BBC's material. Instead than just listening to the radio, you could go to the part that has all of the radio programmes, or you can click on additional content such as news events or other radio stations owned by BBC, such as BBC Radio One Xtra. They can also use FM to listen to the radio (frequency modulation). Phones , radio broadcasting, signal processing, and most electronics all employ this technology. People can tune into the FM frequency by utilising the antenna and radio in their vehicles, or by having a smartphone and listening into it that way. People can also listen to BBC on DAB Radio(digital audio broadcasting), which is commonly referred to as AM.

The BBC app, which could be downloaded on a mobile device, offers a third option for viewers to access BBC Radio One. This means that in order to access BBCs content, fans must first locate the app on the internet or appstore and then install it. 

Do they simulcast material on FM and on the web? Do they have podcasts? Do they offer downloads?

BBC Radio Ones content is available across both radio and the internet, and it is simulcast on both. This implies that if you listen to Capital FM in the morning, the contents or broadcaster will also be available on the internet if you listen into that same channel. This means you don't have to listen to it on the radio because you can listen to it on the web anytime you want, making it easily accessible to everyone. Their website features a variety of podcasts covering a variety of topics.